What this canvas differs in terms of approach is it focuses on value of the start up over monetary concerns. This canvas empathizes on building a great culture from the start. By making a culture-value driven start up, the purpose and vision of the start up will focus more on what the customers, or clients will want. In this way, it will attract customers.
Download and read more about the canvas here from the author (Laurence McCahill) here: https://medium.com/i-m-h-o/76a71edc4af8